Performance Marketing Manager Job at Entertainment Earth, Simi Valley, CA

bkJpZ2NnWS85NjBKNVJVSlQzNmVZcVZEenc9PQ==
  • Entertainment Earth
  • Simi Valley, CA

Job Description

Why Entertainment Earth

We believe in connecting fans to the characters, stories, and brands they love. Every product, experience, and interaction is created to celebrate what fans love most by inspiring joy, sparking nostalgia, and building lasting connections to their fandoms.

About the Role

We are looking for a data-driven Performance Marketing Manager to lead paid media strategy and website performance for our DTC business. This role covers both paid acquisition and onsite optimization, including SEO and CRO. The balance of responsibilities may shift month to month depending on business needs, so flexibility and adaptability are key. You will be hands-on with campaigns, analytics, and site improvements to ensure traffic turns into measurable growth. You will play a key part in connecting fans to the collectibles and characters they love by making their online experience easier, more engaging, and more fun.

Responsibilities:

Campaign Strategy and Execution

  • Plan, launch, and optimize paid media campaigns across Meta, Google Ads, Criteo and other key platforms.
  • Test emerging channels such as TikTok and Reddit to expand reach and acquisition.
  • Manage pacing, targeting, ad refreshes, and budget allocation to maximize campaign effectiveness.

Performance Optimization

  • Monitor and analyze campaign performance using KPIs such as ROAS, CAC, and MER.
  • Conduct A/B testing to refine targeting, messaging, and performance.
  • Evaluate attribution models and reporting to understand channel performance across the customer journey.
  • Provide actionable recommendations to improve efficiency and scale paid media results.

Agency and Cross-Functional Collaboration

  • Manage day-to-day relationship with paid media agency ensuring priorities and performance targets are met.
  • Collaborate with marketing and purchasing teams to support campaign launches and promotional priorities.
  • Partner with the Email & SMS Manager to align acquisition campaigns with retention and engagement strategies.
  • Provide input into the promotional calendar and product launch planning from a paid media perspective.

Website Optimization and SEO

  • Implement SEO best practices across site content, metadata, and product pages.
  • Drive CRO initiatives to improve conversion rate, checkout flow, and landing page performance.
  • Audit and enhance website UI/UX to improve navigation, discoverability, and customer experience.
  • Align site updates with campaign and promotional priorities.

Analytics and Consumer Insights

  • Maintain reporting dashboards to track paid media performance and overall DTC results.
  • Leverage analytics and customer insights to inform targeting strategies, offers, and messaging.
  • Conduct consumer research, including surveys and competitive analysis, to deeply understand fan preferences and behaviors.

Requirements

  • 4 to 6 years of experience in performance marketing or digital media in a consumer product environment, ideally toys and collectibles.
  • Hands-on experience managing Meta and Google Ads campaigns with a proven track record of driving results.
  • Experience with SEO and website optimization including CRO and UI/UX improvements.
  • Familiarity with emerging platforms such as TikTok and Reddit a plus.
  • Strong skills in campaign analytics, attribution, A/B testing, and performance reporting.
  • Experience conducting consumer research, including surveys and competitive analysis.
  • Proficiency with Google Analytics and ecommerce platforms.
  • Highly organized with attention to detail and a proactive, problem-solving mindset.
  • Experience managing paid media budgets and agency relationships.
  • Knowledge of platform policies, privacy regulations, and industry best practices.

Our Core Values:

  • Leadership
  • Collaboration
  • Accountability
  • Data/Insight Driven
  • Diverse & Inclusive
  • Curious
  • Fun

Benefits of Joining the Team!

  • Discounts on your favorite collectibles!
  • Free snacks! Clock out by 12pm on Fridays! Bring your dog to the office!
  • Medical/Dental/Vision Plans/Additional Optional Plans
  • Paid Time Off plus Holidays
  • 401(k) matching plan, educational reimbursement and much more!

Job Tags

Work at office, Shift work,

Similar Jobs

GAT Airline Ground Support

Airport Ramp Supervisor Job at GAT Airline Ground Support

 ...Supervisor will be leading, directing, and coordinating the efforts of ground, line, and cabin service personnel and the timely delivery of...  ...clock, etc). A proven track record in supervising a business unit. Experience in operational planning and resource allocation.... 

Randstad USA

In Office Data Entry Specialist Job at Randstad USA

```html About the Company I am seeking a candidate for a contract role. About the Role Details Location: In office Daytona Beach Pay: $21 an hour-40 hours Time Frame: 6 mos Responsibilities Must have advanced excel skills vlook up... 

Insight Global

Construction Foreman Job at Insight Global

 ...We are seeking a skilled and motivated Construction Foreman with at least 2 years of hands-on experience in residential construction and exposure to commercial projects. The Foreman will oversee daily job site operations, manage crews, ensure compliance with safety standards... 

DeepWater Limited

European Public Affairs Consultant Job at DeepWater Limited

1.Leverage networks in European governments and international organizations to maintain and expand overseas political relationships.2.Plan and execute government liaison initiatives, policy communication,and cultural exchange activities to enhance the company's influence... 

Dynamics ATS

Warehouse Associate Job at Dynamics ATS

Warehouse Associate JOB-10045339 Anticipated Start Date Nov. 21, 2025 Location Groveland , FL Type of Employment Contract Hire Employer Info Our client is a provider of electrical, industrial, communications, maintenance...